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Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...


Why your 'Employee Journey' matters
A clearly articulated and mapped customer journey is critical, not only in helping you to serve customers better, with less ‘friction’...


How to ensure your digital strategy doesn’t fail
With so many business leaders I meet spending millions on expensive consultants to create their ‘Digital Strategies’, who tell them what...


Hats off to the Robots
In a week that has seen a number of heroic technology failures at the CES technology extravaganza in the United States, I cannot help but...


How to make complex simple
It is difficult to really comprehend how complex our world has become unless we stop for a moment and think about the average day. We all...


Brand DNA: Genuine, Unique, You
When it comes to creating experiences for companies, I am still surprised, even today, to hear clients say ‘We don't just want to be...


What it Means to Connect Emotionally?
As the tentacles of technology stretch further and further into our everyday lives, so does the ability for organizations to harvest more...


The $4.7tn Fintech Challenge
Banks are realising that in the rapidly developing world of smartphones and apps they are falling behind in the innovation race. Fintechs...


Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...


Does 'vanity investment' make sense?
In Middle Eastern markets, winning customers hearts and minds is all about being first. We have an insatiable desire to have the latest...


Understanding Africa
I read with interest an recent African Attitudes: Marketing beyond the numbers, article that explored the most prevalent attitudes of...


Emotions are Louder than Words
As brand creators, we all talk about user experience as being at the heart of everything we do. We strive to craft beautiful user...