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It’s not your size, it’s what you do that counts
In the past two weeks, I have been in Saudi Arabia, Qatar and UAE. In Saudi Arabia, the market is in transition, we are seeing smaller...


Why the middle of the Diamond matters
I read with interest an article published in The Pakistani Tribune (@PakistanTribune) explaining that the market in this, and other...


Mobile Banking: Not the only answer
So many CEO’s that I meet around the region confess with a smile on their faces that ‘Mobile Banking is the Way Forward’. That, if you...


The cost of not innovating
On my travels around the region, I meet all kinds of CEO’s, conservative, dynamic, aggressive, visionary... but one theme is constant...


Think before you partner with Starbucks
Some CEO’s I have met recently have asked me what I think about partnering with Starbucks, putting a Starbucks in their retail spaces. My...


What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...


What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...


Leverage innovation and see your brand go global
Some of the most exciting innovations have been occurring in the Asia Pacific, Eastern Europe, Middle East, Africa and South America....


How to build trust so that your brand wins
Three decades ago, the job of a CMO was easy, deliver a compelling message to consumers through the mass media and you will win. Today...


How important is celebrity endorsement to a brand?
How important is celebrity endorsement to a brand? I read with interest this week that Tata’s Land Rover Brand have teamed up with Bear...


The old lady of India kicks butt
The Indian banking community has just received a shock I have just returned from a week in India where I visited many companies and spoke...


How to tune your brand to beat the competition
The unhappy CEO Last week, I met a CEO in Qatar whose company had recently gone through a rebranding exercise with a ‘global agency’. I...