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Embrace the cool in us all
As marketers and brand builders strive to understand the markets they serve by creating segmented offerings, campaigns aimed at...


How to take the guess work out of winning
A couple of weeks ago I was lucky enough to meet a man who had answers to the kind of questions all organisations are asking - how do I...


The Future of Retail Banking
Imagine for a moment, just for a moment, that you have a time machine and can leap forward ten years and see how the world will look....


When Digital Works, Growth Happens
Now I have your attention, I want to start this article by correcting the title, it should read ‘When Customer Experience Works, Growth...


How Digital Can Catapult Your Business Forward?
A number of my readers have teased me this week about being so grumpy in my recent posts especially the last one (Tell me what I CAN...


Tell me what I CAN have, not what I can’t
How many readers of this blog have been into a store, or come to think of it, any retailer and been told they can’t buy what they went...


Digital: The beginning of the end for segmentation?
We are all familiar with Google, Facebook, Instagram, WhatsApp etc, the backbone of search and communication tools on the web. We see...


Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...


What is disciplined creativity?
Designing for your customers and not for yourself, avoiding fashions and fads and creating experiences that are connected to your...


What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...


Why does personalisation matter?
An interesting thing happened this week. I was meeting with a CEO in India and we were talking ‘branding’. He said something really...


How the Middle Classes are changing the way India sees brands
Incredible India, the land of opportunity I am writing this post at the start of a week long trip to India. A place I love, and a place...