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Why one size does not fit all
It is a common misunderstanding that in brand and retail, one size will fit all, but careful attention has to be paid to the needs of...


What is super-personalisation?
For a long time I have been an advocate of super-personalisation and have not really been able to understand why, in the banking world at...


Hot corporate colours
I am seeing companies become more and more versatile in their use of branding tools - sensory stimuli to make or build brand recognition...


Why great brands are simple brands
At a time when everything around us seems to becoming more complex, consumers are searching out products and brands that simplify - that...


Let's get personal
It was my birthday this week. ‘So what has that got to do with Branding I hear you ask?’ In fairness, I would ask the same question... I...


Data Visualisation and what it means for Brands
When I am asked to give my opinion on treands for 2014, there is one that really stands out as being a new battle-ground for Brands. I...


If CMO’s want to win, they must deliver on these six strategies
The rules for creating and building brands are changing fast. Social media, content marketing, the younger generation, second screening,...