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How to build trust so that your brand wins
Three decades ago, the job of a CMO was easy, deliver a compelling message to consumers through the mass media and you will win. Today...
How important is celebrity endorsement to a brand?
How important is celebrity endorsement to a brand? I read with interest this week that Tata’s Land Rover Brand have teamed up with Bear...
Indian Companies Spend less than 10% of Brand budget on Brand Culture
A survey conducted amongst nearly 100 CEO's in Indai and published today suggests that Indian companies spend only 10% of their brand...
Narendra Modi launches ‘Bank Accounts for All’
In a game changing announcement, Indian Prime Minister Narendra Modi has launched a plan to provide a bank account for every household,...
Banks and Telcos Dominate India’s most valuable Brands
A recent study by the WPP Group entitled ‘Top 50 Most Valuable Indian Brands 2014’ saw banks and telcos dominating the list. Although it...
Mobile Banking just got simpler in UAE
RAK Bank have a reputation for being innovative and forward thinking and today, they have taken another step in cementing this reputation...
The old lady of India kicks butt
The Indian banking community has just received a shock I have just returned from a week in India where I visited many companies and spoke...
How the Middle Classes are changing the way India sees brands
Incredible India, the land of opportunity I am writing this post at the start of a week long trip to India. A place I love, and a place...
What next for Banks in Nigeria?
I have just returned from a week in Nigeria. If you have not been here, it is worth a visit as it will never disappoint. A seething mass...
Let's get personal
It was my birthday this week. ‘So what has that got to do with Branding I hear you ask?’ In fairness, I would ask the same question... I...
How to tune your brand to beat the competition
The unhappy CEO Last week, I met a CEO in Qatar whose company had recently gone through a rebranding exercise with a ‘global agency’. I...
How do you attract the youth to your brand?
Every client I meet on my visits to businesses in Middle East, Africa and India is asking me the same question, how do I attract the...
Why social media does not ruin businesses, people do
We are all at it, Twitter, Facebook, You Tube, LinkedIn and countless others - writing our thoughts, sharing our lives with virtual...
How important is a brand promise?
This image should come as no surprise to anyone who has visited a burger restaurant. The carefully crafted photograph on the right, with...
Why Banks in the Middle East Are Changing Their Names to Acronyms
The world of banking is changing, bank branches are no longer the stuffy formal places they used to be. We as customers are demanding new...
How to build a winning brand
I am fortunate, in my role I get to meet some incredible businessmen, leaders who have built amazing companies that turn over billions of...
Do you really know who we are Mr. CEO?
The importance of understanding what your brand stands for and what it’s messages mean. Brands proudly exclaim ‘Empowering your...
Bank Branding in Saudi Arabia
I have just returned from a visit to Saudi Arabia, I’ve been there many times, but this time was different. My focus is on financial...
It's a Bank Moh, but not as we know it
I’ve just got back from an amazing week in London. You would think, as I live in the shopping centre of the world that visiting London...
Bombarding my senses
Multi Sensory Branding is a huge winner for Brand Recognition’ Branding is becoming more sophisticated - it’s not just about sexy colours...
Why doesn't Victoria's Secret look so sexy through the eyes of Saudi women?
During the last public holiday weekend 1.5m visitors came to Dubai from Saudi Arabia. - yes you read that correctly‎ - the one before...
What Apple is up against in two growing mobile markets: China and Brazil
Xiaomi, a high-end smartphone maker in China, and Movile, Brazil’s biggest and most important wireless carrier, showcase the challenges...
China is rising
Consumers perceive China's Brands to be making ground on the USA, France and Germany when it comes to quality. I read an interesting...
Data Visualisation and what it means for Brands
When I am asked to give my opinion on treands for 2014, there is one that really stands out as being a new battle-ground for Brands. I...